Rethinking Reputation

Rethinking Reputation
By:Fraser P. Seitel,John Doorley
Published on 2012-08-21 by St. Martin's Press

Good public relations is no longer just icing-it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies-including the BP oil spill and the launch of CitySlips-to glean the PR dos and don'ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends-for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world. These new media lessons include: * Remember that research is cheaper, and more critical, than ever. * Don't let the perfect be the enemy of the good-launch your idea before someone else does. * Don't get so excited about social media that you forget about traditional media. * In a crisis, you are never offstage. * Never lie, never whine, and never try to predict the future!

This Book was ranked at 9 by Google Books for keyword ganging up.

Book ID of Rethinking Reputation's Books is 8JYdFM_UDp8C, Book which was written byFraser P. Seitel,John Doorleyhave ETAG "TH9Ac1E5tC8"

Book which was published by St. Martin's Press since 2012-08-21 have ISBNs, ISBN 13 Code is 9781137092229 and ISBN 10 Code is 113709222X

Reading Mode in Text Status is true and Reading Mode in Image Status is false

Book which have "248 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

eBook Version Availability Status at PDF is falseand in ePub is true

Book Preview