No-Nonsense Marketing
By:Victor H. Prushan
Published on 1997-04-25 by John Wiley & Sons
|Vic Prushan does not just talk about how to give the customer morethan is expected, he delivers. [No–Nonsense Marketing is] incisiveand thought–provoking, yet hard–hitting and practical. I recommendthis book highly to managers of all businesses, large and small.|––Jack D. Lantz, President and CEO, Unitek MiyachiCorporation |Whether you have an MBA or learned about marketing from the schoolof hard knocks, Prushan′s No–Nonsense Marketing will remind you ofthings you should not have forgotten and shows you things youwished you′d known.| ––Stewart A. Washburn, CMC, Consultant toSales and Marketing Management |Prushan′s book follows his own sound advice––to always givecustomers more than they expect! Readers will find this a trove ofinsights and inspiration for every aspect of business management. Irecommend it highly.| ––Alexander Hiam, author of The Portable MBAin Marketing and The Vest–Pocket CEO and Professor in the MarketingDepartment at the University of Massachusetts, Amherst |This book is required reading for anyone who thinks they are a′Street Fighter′ in marketing. It′s filled with great ideas thatcan help you build a stronger and more profitable customer base.Victor Prushan truly knows his stuff and freely shares it in thisbook.| ––Jeff Slutsky, author of Street Smart Marketing and TheToastmasters′ Guide to Successful Speaking |Finally, a book of marketing principles that both reviewsfundamentals long since forgotten and provides iconoclastic newconcepts on gaining, keeping, and delighting your customers, allwritten with Vic Prushan′s dry but sparkling humor! This will berequired reading for every person in my company who interfaces witha customer!| –– Jeff Z. Amacker, President, Teledyne Controls
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Book ID of No-Nonsense Marketing's Books is -wMfjTVW5n4C, Book which was written byVictor H. Prushanhave ETAG "VV6o+T7SEOI"
Book which was published by John Wiley & Sons since 1997-04-25 have ISBNs, ISBN 13 Code is 9780471157076 and ISBN 10 Code is 0471157074
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Book which have "282 Pages" is Printed at BOOK under CategoryBusiness and Economics
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