The Three Waves of Globalization

The Three Waves of Globalization
By:Franca Poppi,Winnie Cheng
Published on 2014-01-16 by Cambridge Scholars Publishing

Globalization, i.e. the spatio-temporal processes of change leading to a transformation in the organization of human affairs, is said to have started as long ago as the end of the 15th century. This first wave of globalization was subsequently followed by two others. The third wave of globalization, which began after 2000, has made the world noticeably smaller. In fact, technological innovations have sharply increased the availability of new modes and channels of communication. As a result, the sharing of knowledge and information all around the world has substantially increased and this has prompted the emergence of new ‘globalizing genres’. In addition, it has led to the implementation of a series of adaptations to the existing genres, in an attempt to guarantee their success and survival in an era which celebrates the need for a ‘global reach’. In order to investigate these ‘winds of change’ in generic studies, the present volume combines a historical perspective with a detailed survey of different contemporary discourses and genres situated in an array of contexts of interaction. Accordingly, the empirically informed analyses of discourses and genres do not only focus on the textual, intertextual and interdiscursive features, but also on the institutional, organizational, professional and socio-cultural settings, i.e. all those aspects which show how genres reflect changing disciplinary and professional cultures. As a consequence, and in line with the multi-faceted nature of genre, different reading paths can be followed in the present volume. On the one hand, it is possible to make a distinction between professional, institutional and academic contexts. On the other hand, the concept of change will also be investigated by focusing on oral, written and web-mediated genres. Throughout the volume, the different reading paths aim at highlighting the influence of the three waves of globalization on genre evolution, thus contributing to providing evidence in favour of the homogenization or fragmentation hypotheses, which claim new ‘global genres’ are outnumbering, or are outnumbered by, the proliferation of a myriad of new, customized genres.

This Book was ranked at 34 by Google Books for keyword collins cobuild english language dictionary.

Book ID of The Three Waves of Globalization's Books is Q2oxBwAAQBAJ, Book which was written byFranca Poppi,Winnie Chenghave ETAG "W6wIPcNs8dM"

Book which was published by Cambridge Scholars Publishing since 2014-01-16 have ISBNs, ISBN 13 Code is 9781443856072 and ISBN 10 Code is 144385607X

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "365 Pages" is Printed at BOOK under CategoryLanguage Arts and Disciplines

This Book was rated by Raters and have average rate at ""

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

eBook Version Availability Status at PDF is true and in ePub is false

Book Preview